As with any great recipe, there are important ingredients that must be present, in order to satisfy an investor's taste; for success. In this case, a business opportunity must satisfy all four of these important elements, in order to be considered a viable and profitable investment:
- a growing need
- a method of fulfilling the growing need
- a means of applying the method, used to fulfil the growing need and;
- a method of deriving a benefit, from fulfilling the growing need.
The more unique the combination of the ingredients are, the more unique the business opportunity, will be. Furthermore, the more control an investor is able to exercise over the key elements listed above, the better positioned they will be to exploit emerging alternative investments; and recognize substantial profits.